1. Commercial context, environment and marketing:
Market research, consumer behaviour studies. Competitive environment studies. Concept
opportunities and challenges.
2. User needs, goals and performance:
Programming and space planning, existing concept strengths, challenges and opportunities
(form, function, lighting, symbols, usage, marketing, merchandising,…). Goals, performance
and criteria analysis: user needs and performance studies, site evaluation and surveys, space
planning, budget analysis.
3. Visual communication
Visual communication program study. Merchandising program study and development assistance.
POP, store in store and display design. Concept image and branding. Promotional
drawings, rendering and brochure.
4. Interior design
Design objective and criteria development. Marketing objective and design integration. Concept
development. Display fixtures and furniture development. Lighting design and specification
(custom, color, temperature, rendering and sources). Preliminary sketches, colors, finishes and
material research and selection. 3D virtual prototyping (components, furniture, environment, site
integration and simulation).
5. Technical and industrial design
Construction drawings. Technical specifications. Project manufacturing scheduling and coordination.
Construction budget development. Physical prototype assistance, coordination, supervision
and study. Ergonomy, process analysis and efficiency studies. Form, function, symbols and
semiotics. Manufacturing drawings, detailing and specification. Material development. Original
display fixture and furniture development, design and specification. 3D virtual prototyping.
6. Design management
Preliminary lay-out studies. Storefront and façade studies (3D virtual compositions and marker
rendering). Landlord criteria analysis. Concept adjustment and revision. Value engineering.
ABC mall, street and flagship strategies. Cost analysis and management.
7. Project management
Site assessment and survey. Preparation and administration of construction documents, tender
process and bid analysis. Coordination of construction, installation process, scheduling and
costs. Approval procurement and permit assistance. Site supervision (manufacturing, construction
and installation). Special supplier coordination. Post project installation, occupancy and