Designing a restaurant concept involves capturing the restaurateur's vision and translating it into a relevant and exciting multi-sensory experience. By understanding both the restaurateur's intent and the guests' expectations, the space becomes a service experience that connects the two naturally and seamlessly. Our process focuses on the emotions evoked before, during and after the encounters.

With deep expertise in technical, psychological, and architectural aspects, covering every step of the experience journey, from brand identity to optimized kitchen technology, market analysis, sound design, lighting, menu planning as well as safety and permitting, and with over 30 years of experience partnering with restaurants in diverse markets, IDX is ready to assist your team through every detail, ensuring the concepts exceed expectations and deeply resonate with the vision and clientele.

We look forward to helping you shape the next chapter of your restaurant's journey together.

Scroll below to see some recent and highlighted projects:

Bash Pizza, Brooklyn, NY

Client: Bash Pizza

Year: 2020

Scope: Concept to Opening

Description of Project:

Famed Miami multi-brand restaurateurs were invited to create a new artisanal fast-casual pizza chain in collaboration with NY real estate developers. Through close coordination with chefs, real estate developers, and culinary suppliers, IDX helped position, brand, design, and build the pilot restaurant concept in Brooklyn, NYC.

The services encompassed core brand strategy, positioning, identity system design, interior design, kitchen design, technical specification, construction drawings, food safety study, buidling compliance and construction support

Project Vision

The pilot concept designed seamlessly blended into both business and residential districts, ensuring a versatile experience catering to daytime express needs and family-friendly evenings and weekends. Careful planning created parallel customer flows for order, delivery, express eats, and family dynamics, preventing any customer frustration from the negative impact on one another.

In a competitive pizza landscape, the modern, eclectic, workshop-chic ambiance fostered familiarity, freshness, authenticity, and craftsmanship. The urban kitchen-atelier concept came to life through industrial textured glass, warehouse lighting, exposed hot-roll steel structural elements, and Mediterranean-inspired tiles and patterns.

The identity system, resembling melted cheese and bread, tied brand assets to the essence of the food. The dynamic font system, craft paper, orange and black palettes, and vintage stamp-like application aimed to evoke excitement, accessibility, and authenticity, marking a pioneering venture in its category.

Exceeding projections, patrons continue to express enthusiasm about the space and the delightful culinary experience it offers.

Budget: 1,000,000

Randolph, Montreal

Client : Randolph Game Pubs

Year : 2019 - Ongoing

Scope : Concept to opening

Description of project :

Randolph, a gaming pioneer concept, creates joyful experiences through its gaming pubs, group events, and online store. Founded in 2012 in Quartier Latin, it has expanded across multiple cities. Professional gaming hosts curate and teach new gameso to excited patrons in festive pub-like spaces, fostering genuine laughter and play. IDX was mandated to create the concept boilerplate for all future franchise restaurants and to roll-out the concpets in multiple cities.

Project Vision:

Board games find their natural home around kitchen tables, offering an informal and relaxed setting with easy access to finger food. IDX envisioned a concept that marries this dining area mindset with the festive atmosphere of street fairs and beer gardens, creating an inside-outside experience that embodies familiarity, fun, and an "anything can happen" mindset. Vibrant colors, quirky patterns, urban textures, loading dock-style garage door game libraries, and site-specific signature elements for each location form the foundation of the Randolph experience library. With creative cocktails served in scientific glassware and game-teaching staff in lively bowling shirts, these pubs attract year-round lineups and resound with infectious laughter within.

Services rendered :

Strategy and discovery workshops, brand experience and space positionning, concept creation, interior design, furniture dvelopment, technical specification, tender and construction and franchisee support.

Budget : 500 000 $ - 1 000 000 $ per restaurant.

Benny & Fils, Montreal

Client: Benny & Fils, Montreal

Year: 2018, 2023

Scope: Concept to Opening

Description of Project:

After 25 years serving classic Mediteranean fast food all over the city, Benny Cohen closed shop, only to resurface a decade later with his son as a partner, introducing a fast-casual Mediterranean street food concept in mid-town and down-town venues.

Project Vision:

Always prioritizing a natural connection with its patrons, IDX positioned the street-food restaurant design within the vibrant plazas and shuks of the Middle East, drawing inspiration from the lively food truck culture. The concept features an outdoor-styled design, incorporating elements like brick and textured cement walls, subway-tiled corridors, gooseneck lighting, festive strings of lights, multi-colored vintage chairs, bowling alley wood tabletops, and vibrant branded billboards. With consistently great food, a relaxed festive atmosphere, and a high-value design experience, this innovative concept not only set a new standard city-wide but also revitalized family dreams in the process.

Services Rendered:

Core positioning, art direction, kitchen planning, interior design, technical development, tender and construction support

Budget: : $200,000-500,000 per restaurant